Earth’s General Store started as a quest to provide information and ecologically friendlier products to help make a better world—to use a store as a vehicle for positive change.

In 1991, the first version of the store emerged on Whyte Avenue near 109th Street. It was not as grand as envisioned as first, but it was effective. The store appeared at a time when people in Canada and the USA were becoming more cognizant about the human and environmental impacts of their consumer choices.

The flagship Earth’s General Store today is larger and carries a broad selection of organic, GMO-free food, in addition to fairly traded goods of ecologically-friendly manufacture.

The Whyte Avenue store also carries an extensive selection of books and magazines on permaculture, canning and preserving, plant-based lifestyles, and homesteading/self-sufficiency.

Today, we operate this store a little further down Whyte Avenue — on 96th Street, conveniently located kitty corner from Mill Creek Café. Our friendly and helpful staff are a wealth of information and can help you find what you need.

Open a Panorama image for the Whyte Avenue store (opens in new tab)

Whyte Avenue location on Google Maps