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Price Comparison Superstore and Earth’s General Store

The other day I was cycling up by Londonderry (attending a meeting) and I was early so I thought I would head over to Superstore to do some price comparisons. Why Superstore? Well a lot of people shop at Superstore and many of the natural/organic shoppers do as well. I assume that a lot of them shop there because of convenience and they assume that they are getting the best deal.

This would be a good assumption to make so I thought I would test it. I had a limited time there so just quickly started writing down random items that I knew we carried. Most were exactly the same brands with the exception of the coffee (we roast our own Fair Trade Certified Organic and we could not provide a price comparison with the Nut’s To You nut butters since the ones they offer are not the organic line – only ‘natural’). I was quite surprised that we were even less than they were on 2% milk (President Choice Organic milk versus Vital Green non-homogenized milk).



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